The song is featured on the band's Live From London video. The song's powerful lyrics and power ballad sound made "Always" an instant hit at live concerts, but the high demand on Jon Bon Jovi's vocals have seen it rarely performed in concert following the band's 1995–1996 These Days Tour. It has amassed over 813 million views as of March 2022. "Always" was published on YouTube in June 2009. There is also an alternate version of the video that is just the band performing the song.
It features Jack Noseworthy, Carla Gugino, Jason Wiles and Keri Russell. The music video for the song was directed by American television director Marty Callner. Even so, this is sure to soar with a TOTP appearance already in the bag." Music video He wrote, "An intense rock ballad, with strings and piano filling out the group's sound, and Jon Bon Jovi delivering a strong, stylish lead. Prepare for deservedly active airplay well into the fall season." Music writer James Masterton wrote in his weekly UK chart commentary, that it "is an epic ballad of the type they are so fond of penning and a bit of judicious promotion smashes it straight into the Top 5." Alan Jones from Music Week rated it four out of five, picking it as Pick of the Week. Larry Flick from Billboard described "Always" as "a charming new tune that banks on a crisp guitar breeze generated by Richie Sambora and Jon Bon Jovi's familiar rasp." He added, "With lush orchestration by Michael Kamen and gradual shifts in tempo, grand track is easily one of the band's most interesting efforts to date.
Bon Jovi commented, "The script was great: the movie wasn't." He left the track on his shelf and forgot about it until John Kalodner, a friend and A&R executive, found it and convinced him to re-record and release the song. After being unimpressed by a preview screening of the movie – which was a critical and box office flop – he decided not to lend "Always" to the producers. The song was originally written by Jon Bon Jovi for the soundtrack to the 1993 film Romeo Is Bleeding, starring Gary Oldman as a corrupt cop and Mafia aide who is renounced by his wife.
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